Sandcastle Resource Center

 

How to Keep Your WordPress CMS Website Running in Top Condition

How to Keep Your WordPress CMS Website Running in Top Condition

Having a WordPress website is of great benefit for your business, but what happens when you need to make certain changes and updates to it? Do you know what to do and how to do it? [continue reading]

 

Is Interactive Content Right For Your Brand?

Is Interactive Content Right For Your Brand?

In short, yes. You need interactive content. Among all very high-performing content, 88% is interactive, according to Neil Patel, one of the top marketing professionals ... [continue reading]

 

When To Know It’s Time for a Business Rebrand

When To Know It’s Time for a Business Rebrand

Rebranding is a process that every successful company will go through. It's an inevitable part of the growth of a business and the changing nature of a culture. Your brand is the idea that... [continue reading]

 

How to Build Trust in Emerging Markets

How to Build Trust in Emerging Markets

Emerging markets are a must for unparalleled growth. Over half of the world lives in emerging markets. And many of those markets are not even close to ... [continue reading]

 

How AI is Changing Email Marketing

How AI is Changing Email Marketing

Emails are a direct and affordable way to market your services and products to the masses. To be effective, though, email marketing has to take advantage of every innovation and ... [continue reading]

 

What is a Lead Magnet and Why Do I Need One?

What is a Lead Magnet and Why Do I Need One?

If you have tried to stick a magnet on a non-metal surface and then tried to stick it to a metal one then you already know how a lead magnet works. The connection is quick, and ... [continue reading]

 

Market Segmentation - How To Start Defining Your Audience

Market Segmentation - How To Start Defining Your Audience

When running a small business, targeting your audience in a meaningful way can be tricky. For one, you only have so many resources at your disposal. For that reason ... [continue reading]

 

Tips on Creating A Consistent Brand Message Online

Tips on Creating A Consistent Brand Message Online

To communicate a consistent brand message online, you need to do more than have a website and post on social media. You need to create a plan to ensure that ... [continue reading]

 

Why Quarterly Marketing Business Reviews Are Important

Why Quarterly Marketing Business Reviews Are Important

The business world is never stagnant. Each and every day major changes are occurring and not just at the macro level. While things like audiences and markets change often ... [continue reading]

 

How To Finally Go Paperless in 2020

How To Finally Go Paperless in 2020

Thousands of businesses and companies are going paperless in droves. As a method to cut costs, businesses are starting to recognize the efficiency and cost-reduction ... [continue reading]

 

Is Your Website Accessible? Why Your Website May Be In Danger Of Being Sued

Is Your Website Accessible? Why Your Website May Be In Danger Of Being Sued

On June 12, 2018, Winn-Dixie felt the power of a federal judge’s gavel. A court decision that can potentially affect your website ... [continue reading]

 

Technical SEO Don’ts Heading Into 2020

Technical SEO Don’ts Heading Into 2020

With a new year comes new beginnings. When it comes to owning a website, this is a great time to build new habits, especially when it comes to SEO. SEO, or search engine optimization, is a large part ... [continue reading]

 

What To Know About Migrating Your SMB Website

What To Know About Migrating Your SMB Website

A website migration is essentially moving all of your content from your existing site over to your new site. Sounds easy right? It can be if you follow all of the correct steps ... [continue reading]

 

Industry Buzz - Chat Bots for SMB's

Industry Buzz - Chat Bots for SMB's

With the ever-changing landscape of the marketing industry, AI has become a marketer’s favorite new tool. AI has allowed companies to ... [continue reading]

 

Quick Guide To Content Marketing On A Budget

Quick Guide To Content Marketing On A Budget

Business owners and entrepreneurs dream of the day that they wake up to an inbox full of inquiries, requests to work together, or better yet ... [continue reading]

 

How to Market Your Small Business Event

How to Market Your Small Business Event

The stress of organizing an event can often seem unparalleled. Yet, when that schedule is finalized, the caterer arrives on time, and the ... [continue reading]

 

How Paid Ads Help You Retain Customers

How Paid Ads Help You Retain Customers

With the increase in technological innovations in the ad space, more and more marketing dollars are being allocated toward ... [continue reading]

 

How Branded and Non-Branded Keywords Impact SEO

How Branded and Non-Branded Keywords Impact SEO

Keywords and how they should play into your overall SEO goals is a long-standing debate, and a very confusing ... [continue reading]

 

How To Deal With Fake Customer Reviews

How To Deal With Fake Customer Reviews

In a world where online reviews can make or break your business, it is important to keep a close eye on the reviews that people... [continue reading]

 

What is a Featured Snippet?

What is a Featured Snippet?

As in SEO, you know how hard it can be to achieve the first result for a search query on Google. With the introduction... [continue reading]

 

The Truth About Keywords and SEO

The Truth About Keywords and SEO

When it comes to SEO and keyword theory, there’s a LOT of information out there, and it is very confusing. Implementing ... [continue reading]

 

Thinking About Podcasting? Here's What to Know

Thinking About Podcasting? Here's What to Know

Believe it or not, podcasting, while quite the rage presently, actually got its roots back in the 1980s. The practice was ... [continue reading]

 

How Much Should You Spend On Marketing?

How Much Should You Spend On Marketing?

It’s the most thrilling (and terrifying) time for a small business owner—your little shop is ready to spread its ... [continue reading]

 

How To Brainstorm Keywords For Your SMB Blog

How To Brainstorm Keywords For Your SMB Blog

You’ve heard that keywords are still important to Google’s search algorithms, but how do you know which words are ... [continue reading]

 

Is Building a Facebook Group Right for Your Business?

Is Building a Facebook Group Right for Your Business?

As a business owner, there are so many things that you need to consider. How to hire, train, and retain the right employees. The business rules and ... [continue reading]

 

Easy Ways To Improve Your Retargeting

Easy Ways To Improve Your Retargeting

When it comes to finding the right customer for your business, there are many different options with today’s... [continue reading]

 

Marketing reviews and their importance

Marketing Reviews and Their Importance

Marketing is a tool that businesses use to gain more sales and customers. When this is not implemented... [continue reading]

 

The Importance of SMART Marketing Goals

The Importance of SMART Marketing Goals

Having goals for your business is really important and setting SMART goals for your marketing is critical to... [continue reading]

 

Bounce Rate - What Is It?

Bounce Rate - What Is It?

Having goals for your business is really important and setting SMART goals for your marketing is critical to... [continue reading]

 

Buying Signals – How To Know When Customers Are Ready To Purchase

Buying Signals – How To Know When Customers Are Ready To Purchase

When trying to sell a product or service to a customer, you must pay attention to the statements they make and the questions that they ... [continue reading]

 

The Basics of Repurposing Your Content

The Basics of Repurposing Your Content

Running a blog, website or any other business that you make content for can be difficult. Sometimes the ideas for new content just ... [continue reading]

 

Why Trying To Do Your Own Marketing Can Actually Cost You More Than It Saves

Why Trying To Do Your Own Marketing Can Actually Cost You More Than It Saves

As a business owner, you are always trying to save money wherever possible. One way business owners try to... [continue reading]

 

Why Web Hosting Is Important To Your Business

Why Web Hosting Is Important To Your Business

During the last several years, the number of sales driven online has increased exponentially. Because of this, it’s more... [continue reading]

 

How to Make Boring Content More Exciting

How to Make Boring Content More Exciting

The short answer is: you can't. The longer, slightly wordier answer is this: it's completely subjective, and no single article is ... [continue reading]

 

How to Add Marketing Automation into Your Current Work

How to Add Marketing Automation into Your Current Work

A company lives and dies by the consumer. Whether it be terrible customer service, overpricing, or an unwillingness to ... [continue reading]

 

Tips On Creating Non-Annoying Follow Ups

Tips On Creating Non-Annoying Follow Ups

If you’re a business that is always on the lookout for more clients, you’ll need to be relentless when it comes to ... [continue reading]

 

Why You Need A CRM To Get To The Next Level Of Your Business

Why You Need A CRM To Get To The Next Level Of Your Business

Your business is on a mission, to get new business from your prospective clients and customers. While at the same time, you ... [continue reading]

 

5 Ways UX and SEO Are Tied Together

AI has brought about a whole new way for programmers to develop search engines. Not only that, the technological advances ... [continue reading]

 

Five Simple Tips For Developing Great Site Navigation

Five Simple Tips For Developing Great Site Navigation

Have you ever been five pages deep into a website and then tried to suddenly do something else? Maybe you wanted to ... [continue reading]

 

Five UX Myths You Need to Stop Believing

Five UX Myths You Need to Stop Believing

What is UX design and why should you care? UX, or user experience, is the way people feel about and react to your because ... [continue reading]

 

How Kids Can Help to Improve UX & Design

How Kids Can Help to Improve UX & Design

When it comes to user experience and design, it is essential that any type of technology, whether it is an... [continue reading]

 

Writing Headlines: A Guide for Making Them Better

Writing Headlines: A Guide for Making Them Better

Headlines can be a real bear to nail down. Not only can it be difficult to come up with a catchy but brief way of  ... [continue reading]

 

How Web Design and Content Marketing Work Together

How Web Design and Content Marketing Work Together

So, you have a beautiful website that follows all the style guidelines, every new visitor instantly understands how to navigate it and ... [continue reading]

 

Influencer Marketing - Is It Right For Me?

Influencer Marketing - Is It Right For Me?

Influencer marketing has taken social media networks by storm. Working with an influencer can boost your business and can help you ... [continue reading]

 

Tips for Creating a Great Logo

Tips for Creating a Great Logo

Photographs are one of the most essential tools that we have available to us when it comes to capturing the attention of another person. When you are running a ... [continue reading]

 

What to Know About Google’s Mobile First Index

What to Know About Google’s Mobile First Index

First off, don’t panic. The internet as we know it is always changing, as are the devices we use to access the internet. Now that more than 244 million people in ... [continue reading]

 

When to Know You Need a Marketing Agency

When to Know You Need a Marketing Agency

Juggling customers, leads, and sales, not to mention finding the time to handle it all can be overwhelming. A marketing agency can help. Armed with a new  ... [continue reading]

 

The Best Practices When Using Image Galleries

The Best Practices When Using Image Galleries

Photographs are one of the most essential tools that we have available to us when it comes to capturing the attention of another person. When you are running a ... [continue reading]

 

When You Have To Stop Following Web Design Trends And Look To The Future

When You Have To Stop Following Web Design Trends And Look To The Future

Responsive web design is a well-known concept nowadays and is actually gaining increased popularity because ... [continue reading]

 

A Business Owner’s Guide to Handling "Google My Business" Categories

The visibility of a business in a Google search can be greatly affected by how it is categorized. Google My Business allows business owners to apply one or more categories to their free Business Profile as a way of  ... [continue reading]

 

A Quick Guide On How To Get More Conversions From Your PPC Ads

If you've entered the world of running PPC ads for your business and haven't had much success, then these tips might be just what you need to get heading in the right direction. When it comes to setting up ads  ... [continue reading]

 

How You Can Easily Increase Your Website Traffic with Three Simple Technical SEO Tips

If you own a business website, you may be aware of some of the aspects of search engine optimization. However, when you hear a word like "technical SEO," you may feel as though you  ... [continue reading]

 

5 SEO trends for 2019

In an ever-increasing world of websites, apps, and gadgets, businesses are in a desperate race to break through the clutter. Search Engine Optimization, or SEO, isn’t a luxury or novel approach to  ... [continue reading]

 

Custom Design Vs. Template Websites - Which One Is Best For You?

When it comes to building a website there are two basic methods that can be used: You can hire a designer to have a custom design created or you can use a template. There are pros and cons to each of these methods, and it is critical to understand  ... [continue reading]

 

How Paid and Organic Search Optimization Work Together

In order to make the most out of the advancements being made in the world of search engines, it is important to stay ahead – and right now it is imperative to  ... [continue reading]

 

Is Augmented Reality SEO Becoming a Thing?

Augmented reality has drastically changed how we interact with technology on a day to day basis. Augmented Reality is engaging and exciting, and since society as a whole is becoming more visual, it’s no surprise that  ... [continue reading]

 

Lean UX Overview

When working on projects using the Agile development method, the Lean UX technique has been seen to be quite useful. If you are new to this technique, read on below to learn more about what  ... [continue reading]

 

How to Precisely Show The Value Of User Experience

Designers know how important user experience is, but they often struggle actually to measure it properly. However, quantifying user experience doesn't have to be impossible. Below, we will be going over some  ... [continue reading]

 

Marketing Metrics You Need To be Tracking

You need more customers. Well, trackable metrics can help. After all, what good is it having a website when it doesn’t have traffic. It’s not enough to just have your website published or a long list of contacts. You need actionable ... [continue reading]

 

What to Know About Google’s Personalized Search

If you’re like most people, you probably use Google to do the majority of your Internet browsing and searching. In times past, Google provided users with ... [continue reading]

 

Why You Need to Be Building an Email List

Email lists may seem like a bit of a dinosaur in the modern age of constant engagement from social media platforms like Twitter, Instagram and Facebook, but email is a tried and true method of ... [continue reading]

 

How To Help Your Website Design Specialist Understand Your Project Needs And Expectations

How To Help Your Website Design Specialist Understand Your Project Needs And Expectations

The design that you choose to use for your website is one that you need to love. However, this can sometimes be hard to show your designer just through words alone. Describing your ideas at length and ... [continue reading]

 

The Importance of Color in UX

The Importance of Color in UX

Wendy's, Chick-fil-A, Arby's, and McDonald's are just a few of the hundreds of fast food chains that have one thing in common that many people are not aware of and that has a proven dramatic effect on ... [continue reading]

 

How to Design for Large Touch Screens

How to Design for Large Touch Screens

Visiting my mom in the nursing home is always a fun time, said no one, ever. I don't have to do so as frequently as others have too - I go only on the rarest ... [continue reading]

 

3 Vital Reasons Your Business Needs Customer Feedback

3 Vital Reasons Your Business Needs Customer Feedback

Customer feedback is one of the best ways to get your business moving in the right direction.  When our business isn't moving as quickly in the direction we ... [continue reading]

 

The Basics of Interaction Design

The Basics of Interaction Design

Interaction design solves the lack of functionality crisis that plagued the early internet.  When one went on a website, there was an abundance of sites that ... [continue reading]

 

Ranking A Website For Voice Search

Tips For Better Website Voice Search Rankings From Professional Web Developers

One of the things changing the digital marketing landscape is voice search. Voice search is changing the way consumers behave when making searches. At the same time it is also affecting marketers in ... [continue reading]

 

Why Content Is Still King

Using Killer Content To Improve Your Site - And Your Rankings

Okay, it sounds really cliche, but believe it or not, content is still the top contender for factors that rank a website. In fact, there’s no sign that content will ever NOT be imperative to how well (or how poorly) a website is doing in search rankings. Say you played ... [continue reading]

 

4 Ways Mobile Apps Help You Connect With Your Customers

4 Ways Mobile Apps Help You Connect With Your Customers

With the recent innovations in technology, businesses are now developing new, unique ways to better connect with their customers. One of the most common ways is by ... [continue reading]

 

E-commerce Grows Businesses

E-commerce Grows Businesses

Want to learn how to increase your profits and raise your bottom-line? E-commerce can help! [continue reading]

 

How Facebook Ads Can Help Drive Local Business

How Facebook Ads Can Help Drive Local Business

If you own a local business, pursuing an advertising campaign on the local television channels or radio stations can be extremely expensive. However ... [continue reading]

 

How to Make Your E-commerce Homepage Convert

How to Make Your E-commerce Homepage Convert

Want to learn how to make your e-commerce homepage convert again and again? [continue reading]

 

Should Your Site Be Optimized For Mobile Devices?

Should Your Site Be Optimized For Mobile Devices?

Standing out as a brand in today's competitive business world is becoming more and more ... [continue reading]

 

Reasons Why You Should Hire A Professional Web Designer To Create Your Website Rather Than Do It Yourself

Reasons Why You Should Hire A Professional Web Designer To Create Your Website Rather Than Do It Yourself

Standing out as a brand in today's competitive business world is becoming more and more ... [continue reading]

 

What Are The Top CMS Alternatives To WordPress?

What Are The Top CMS Alternatives To WordPress?

While WordPress might be the most well-known CMS on the market, that might not always make it the best ... [continue reading]

 

Why Structured Data Is Essential For SEO

Why Structured Data Is Essential For SEO

SEO is a combination of components that are pieced together in a strategic manner. One of these components ... [continue reading]

 

A Look At Why You Should Use A Marketing Calendar

A Look At Why You Should Use A Marketing Calendar

As a business owner, you have a wide variety of tools available to help you.  Both free and paid tools to help you achieve ... [continue reading]

 

Does Your Site Need A Privacy Policy?

Does Your Site Need A Privacy Policy?

Many beginners wonder if their blog or website needs a privacy policy. It's important to understand that the privacy policy is one of ... [continue reading]

 

Tips For Measuring How Effective Your Content Is

Tips For Measuring How Effective Your Content Is

Most people with any SEO experience have heard the saying, “Content is king”. It's been repeated as one of the most important ... [continue reading]

 

Is A/B Testing Really Worth It?

Is A/B Testing Really Worth It?

Serving as one of the most efficient ways to uncover effective marketing strategies for your business, A/B testing is a controlled method ... [continue reading]

 

The Essential Free Tools You Should have in Your Web-Design Arsenal

The Essential Free Tools You Should have in Your Web-Design Arsenal

Possessing a sleek, eye-catching web page is essential for attracting customers.  When you first start designing web pages, it can seem ... [continue reading]

 

The Keys to Avoiding and Retrieving a Hacked Wordpress Site

The Keys to Avoiding and Retrieving a Hacked Wordpress Site

Serving as one of the most prominent risks to website owners, hackers often target Wordpress sites  hoping ... [continue reading]

 

Best Web Design Practices When Using Modals

Best Web Design Practices When Using Modals

Using a modal is a direct way of getting a user’s attention. No matter what they are doing or looking at, a modal will halt everything ... [continue reading]

 

Why Is It Important to Have a Mobile App Developed for Your Business?

Why Is It Important to Have a Mobile App Developed for Your Business?

If you’re looking for another effective way to get in touch with your targeted audience, creating a mobile app for your business ... [continue reading]

 

Optimizing Your Conversions: Several Easy-to-Implement Strategies

Optimizing Your Conversions: Several Easy-to-Implement Strategies

Today, e-businesses and websites have access to innumerable amounts of users. However, converting the traffic to ... [continue reading]

 

What to Know About Minimal Web Design

What to Know About Minimal Web Design

You may have heard the saying “less is more,” and recently, that seems to be the case for web design. One of the biggest misconceptions ... [continue reading]

 

What is the Real Difference Between UX and UI Design?

What is the Real Difference Between UX and UI Design?

Serving as some of the most confused and misused terms in web design, UX and UI can initially appear as complex, complicated subjects ... [continue reading]

 

Online Forms: How to Build Ones that People Want to Fill Out

Online Forms: How to Build Ones that People Want to Fill Out

Online forms can serve as a digital marketing gateway as they help you discern which people will develop into paying customers. However, in order ... [continue reading]

 

Why Your Site Should Be Mobile Friendly

Why Your Site Should Be Mobile Friendly

Looking forward to the year that Google starts officially operating its mobile-first index? Surprise! It's this very year! For companies, that means ... [continue reading]

 

Web Design Tips For E-Commerce Stores

Web Design Tips For E-Commerce Stores

There are several different factors involved in creating an aesthetically desirable online shopping experience, including ease and simplicity of use. Successful web design will ... [continue reading]

 

Web Design Catastrophes Small Businesses Should Avoid

Web Design Catastrophes Small Businesses Should Avoid

You have created a website that is supposed to be the face of your business. Why isn't having all of the success you were anticipating? [continue reading]

 

5 Reasons You Should Use a Professional Website Developer to Redo Your E-Commerce Site

5 Reasons You Should Use a Professional Website Developer to Redo Your E-Commerce Site

Any business that seeks to be successful in an online market, especially Ecommerce sites, relies on the effectiveness of their website. The Internet is a key ... [continue reading]

 

SEO Trends in 2018: What Should You Consider for Your E-Commerce Site?

SEO Trends in 2018: What Should You Consider for Your E-Commerce Site?

Staying on top of current SEO trends is imperative to the success of Ecommerce site, as it is one of the major keys in promoting a website. With new and improved ... [continue reading]

 

Why is it So Important for a Website to Have a Mobile Responsive Design?

Why is it So Important for a Website to Have a Mobile Responsive Design?

If you are looking to update your website, you may have noticed that there are a lot of new features out there to consider – that is the beauty and the pain of ... [continue reading]

 

Mobile vs. Desktop Purchases 101: Everything You Should Know

Mobile vs. Desktop Purchases 101: Everything You Should Know

Online traffic is especially important to pay attention to when dealing with Ecommerce. If you are selling goods or services online, it can be helpful to know ... [continue reading]

 

3 Steps to Optimize Your Ecommerce SEO

3 Steps to Optimize Your Ecommerce SEO

Getting higher search engine rankings to gain more traffic for your site – for free – is the goal of all business owners. We know this can be achieved through ... [continue reading]

 

How To Get The Most Out Of Your Product Descriptions

How To Get The Most Out Of Your Product Descriptions

When writing product descriptions for your E-Commerce site, the biggest mistake copywriters make is not ... [continue reading]

 

Ecommerce Design Tips to Guarantee More Sales

Ecommerce Design Tips to Guarantee More Sales

When it comes to ecommerce sites, looks definitely matter. In fact, looks are the single most ... [continue reading]

 

Top 5 Content Management Systems for eCommerce

Top 5 Content Management Systems for eCommerce

If your business is an eCommerce site, you should want to make sure your service is on the best CMS ... [continue reading]

 

Why You Need a Good Web Site Design and How Often You Should Change It?

Why You Need a Good Web Site Design and How Often You Should Change It?

One of the important aspects in a website is its design. Aside from all the content, it is important to have ... [continue reading]

 

Why Is Responsive Web Design So Important?

Why Is Responsive Web Design So Important?

Responsive web design is a well-known concept nowadays and is actually gaining increased popularity because ... [continue reading]