Migrating between e-commerce platforms may be daunting and cumbersome, but eventually, it becomes inevitable to maintain a market edge and ... [continue reading]
Sandcastle Web Design & Development has been ranked as one of the top Seattle Web Developers by DesignRush ... [continue reading]
Website managers know that providing a positive user experience is critical to ensuring that site traffic stays high and visitors continue returning. Of course, improving the user experience also enables websites to ... [continue reading]
It's no secret that Twitter is one of the most effective social media platforms to get a message across, whether it's a personal memo or branding for a business. Making oneself stand out against ... [continue reading]
Marketing a product or service can be time-consuming work, and marketing managers no doubt benefit from automating some of their messaging. This allows them to shift their focus to tasks that require ... [continue reading]
Data breaches are an increasingly common threat to businesses, with approximately 4.1 billion records exposed just last year. Such violations pose problems for companies of all sizes, but especially for ... [continue reading]
Do you have a new product you want to launch? A great way to tell the world about it is to do a social media-pre launch. If you do it correctly, it could generate amazing results for your new ... [continue reading]
Knowing your target audience and knowing your customers can often be a daunting task at first. But by taking time to understand your customers, you gain an edge in how you can ... [continue reading]
Smiley faces, thumbs-up, and hearts are nice, but do you know what potential customers want when they follow your Facebook ads to your website? ... [continue reading]
Even the best marketers make mistakes. Social posts could flop, websites can crash, and ads can send the wrong message. Making mistakes may seem like the end of the road, but it’s actually ... [continue reading]
If you are a small business owner, you have most likely worn a lot of hats. Whether it be the accountant, business development manager, public relations officer, company owner, and ... [continue reading]
The Instagram Stories feature made its debut in 2016, with many IG users finding many similarities to another social media platform called Snapchat. Fast forward to today and ... [continue reading]
Even though the world we live in is becoming more and more digital, we still like businesses that have a strong community presence. A business that operates strictly online seems... [continue reading]
We all know about SEO, but honestly, there have to be other ways to get traffic to your small business, right? You are in luck. There are a few great ways you can drive web traffic to your ... [continue reading]
The user experience of your application is the most important thing that your business has to offer. Poorly designed websites and apps can create a negative experience for your users and therefore ... [continue reading]
Sending out emails that get fabulous open rates is a dream for everyone involved in email marketing. Does this sound familiar? You spend days or weeks cultivating a lead only to ... [continue reading]
The whole world has gone digital and marketers are scrambling to keep up. In the age of online advertising, it is increasingly important to understand how your campaigns work and how to make ... [continue reading]
Marketing is one of the most important budget items for any business. It doesn’t matter if you are already swamped with new customers or if you are having a bit of a dry spell, you need ... [continue reading]
The coronavirus pandemic has threatened small businesses all over the world. Stay-at-home orders and mandatory shutdowns with limited means of support have created an urgency for ... [continue reading]
Every savvy business owner knows they need online content marketing to be seen. From newsletters to blog posts, articles, and ebooks, the content you offer on digital platforms is what creates ... [continue reading]
If you have been on almost any website in the last year or so then you have seen a Chabot. That little icon in the corner of a website and pops up and says, “Do you have a question? I’m here to help.” They seem great, and ... [continue reading]
We live in a time when we are looking at multiple screens multiple times a day, and when we aren’t looking at screens, we are likely listening to our favorite podcasts. Reading, looking at, and ... [continue reading]
COVID-19 has changed everything. Businesses are quickly scrambling to update their current marketing strategy to stay seen as relevant to their clients and consumers. Many people are ... [continue reading]
With the introduction of cloud storage, more opportunities for small businesses have opened up. With more and more small businesses opening up in smaller spaces, the large space needed for local data centers is ... [continue reading]
Gone are the days of only fortune 500 companies that can afford to create video-based content. With the rise of smartphones and affordable video equipment, it’s easier now more than ever to create ... [continue reading]
In this day and age, everyone has social media. With years of using multiple social networks, some may consider themselves professionals in marketing themselves or their business to ... [continue reading]
Viewing and interacting on a website should be egalitarian. In the past, the web was mainly used by professionals, but these days kids of all ages are accessing sites and need to be able to feel fully immersed. They call it a web experience because ... [continue reading]
One of the most important elements of a successful e-commerce site is the search bar. With the constant addition of new products, the competition against the likes of Google and Amazon, and the fact that it’s estimated ... [continue reading]
It's 2020. Today’s lifestyle is loud, digital, and most-importantly deadline-centric. Today’s people are online viewing videos for a maximum of ten to fifteen seconds (and that is if you achieve a full view rate ... [continue reading]
As a small business owner, your time is very valuable when it comes to finding a tool to help you manage your business. It’s important that the specific tools you use are ... [continue reading]
Google Fonts is a free selection of over 900 licensed typefaces that are available, right now, for your own business or personal use. The keyword here ... [continue reading]
So many people are hungry for education, however, not everyone has the expendable cash to feed their expensive belly of knowledge. Or at least, they don’t think ... [continue reading]
A marketing plan is the foundation for how you are going to communicate with customers about your product ... [continue reading]
Customer loyalty is the crème da la crème when it comes down to the needs of your business. Without customer loyalty, it can be extremely difficult to keep ... [continue reading]
A new decade brings with it new retail technologies, which will shape the way companies transform online. Technology is an ever-changing facet as it continuously adopts new ... [continue reading]
A press release is a great way for you to increase the awareness of your business, brand, or even a new product release. It allows you to send out all of the important information regarding ... [continue reading]
As a business, you will encounter a negative review from time to time. After all, as hard as you try, you cannot please everyone. When encountering a negative review, there are a few steps ... [continue reading]
Most marketers would rather spend time their time ideating on the perfect topics for the next blog for their business than writing the blog itself. And, there are a plethora of ... [continue reading]
That is how long you have to engage a new visitor to your website. If your site speed is not optimized, you will lose visitors before you have a chance to win them over. The greatest content in the world will ... [continue reading]
Nearly 3.5 billion people around the globe are using social media today. That’s a pretty impressive figure considering the world population is 7.7 billion. With nearly half the world on social media ... [continue reading]
New business sales are a focal point for businesses of all sizes. There are countless strategies and services to generate new leads for a company. Companies often pay top dollar for well-cultivated lists of ... [continue reading]
Having a WordPress website is of great benefit for your business, but what happens when you need to make certain changes and updates to it? Do you know what to do and how to do it? [continue reading]
In short, yes. You need interactive content. Among all very high-performing content, 88% is interactive, according to Neil Patel, one of the top marketing professionals ... [continue reading]
Rebranding is a process that every successful company will go through. It's an inevitable part of the growth of a business and the changing nature of a culture. Your brand is the idea that... [continue reading]
Emerging markets are a must for unparalleled growth. Over half of the world lives in emerging markets. And many of those markets are not even close to ... [continue reading]
Emails are a direct and affordable way to market your services and products to the masses. To be effective, though, email marketing has to take advantage of every innovation and ... [continue reading]
If you have tried to stick a magnet on a non-metal surface and then tried to stick it to a metal one then you already know how a lead magnet works. The connection is quick, and ... [continue reading]
When running a small business, targeting your audience in a meaningful way can be tricky. For one, you only have so many resources at your disposal. For that reason ... [continue reading]
To communicate a consistent brand message online, you need to do more than have a website and post on social media. You need to create a plan to ensure that ... [continue reading]
The business world is never stagnant. Each and every day major changes are occurring and not just at the macro level. While things like audiences and markets change often ... [continue reading]
Thousands of businesses and companies are going paperless in droves. As a method to cut costs, businesses are starting to recognize the efficiency and cost-reduction ... [continue reading]
On June 12, 2018, Winn-Dixie felt the power of a federal judge’s gavel. A court decision that can potentially affect your website ... [continue reading]
With a new year comes new beginnings. When it comes to owning a website, this is a great time to build new habits, especially when it comes to SEO. SEO, or search engine optimization, is a large part ... [continue reading]
A website migration is essentially moving all of your content from your existing site over to your new site. Sounds easy right? It can be if you follow all of the correct steps ... [continue reading]
With the ever-changing landscape of the marketing industry, AI has become a marketer’s favorite new tool. AI has allowed companies to ... [continue reading]
Business owners and entrepreneurs dream of the day that they wake up to an inbox full of inquiries, requests to work together, or better yet ... [continue reading]
The stress of organizing an event can often seem unparalleled. Yet, when that schedule is finalized, the caterer arrives on time, and the ... [continue reading]
With the increase in technological innovations in the ad space, more and more marketing dollars are being allocated toward ... [continue reading]
Keywords and how they should play into your overall SEO goals is a long-standing debate, and a very confusing ... [continue reading]
In a world where online reviews can make or break your business, it is important to keep a close eye on the reviews that people... [continue reading]
As in SEO, you know how hard it can be to achieve the first result for a search query on Google. With the introduction... [continue reading]
When it comes to SEO and keyword theory, there’s a LOT of information out there, and it is very confusing. Implementing ... [continue reading]
Believe it or not, podcasting, while quite the rage presently, actually got its roots back in the 1980s. The practice was ... [continue reading]
It’s the most thrilling (and terrifying) time for a small business owner—your little shop is ready to spread its ... [continue reading]
You’ve heard that keywords are still important to Google’s search algorithms, but how do you know which words are ... [continue reading]
As a business owner, there are so many things that you need to consider. How to hire, train, and retain the right employees. The business rules and ... [continue reading]
When it comes to finding the right customer for your business, there are many different options with today’s... [continue reading]
Marketing is a tool that businesses use to gain more sales and customers. When this is not implemented... [continue reading]
Having goals for your business is really important and setting SMART goals for your marketing is critical to... [continue reading]
Having goals for your business is really important and setting SMART goals for your marketing is critical to... [continue reading]
When trying to sell a product or service to a customer, you must pay attention to the statements they make and the questions that they ... [continue reading]
Running a blog, website or any other business that you make content for can be difficult. Sometimes the ideas for new content just ... [continue reading]
As a business owner, you are always trying to save money wherever possible. One way business owners try to... [continue reading]
During the last several years, the number of sales driven online has increased exponentially. Because of this, it’s more... [continue reading]
The short answer is: you can't. The longer, slightly wordier answer is this: it's completely subjective, and no single article is ... [continue reading]
A company lives and dies by the consumer. Whether it be terrible customer service, overpricing, or an unwillingness to ... [continue reading]
If you’re a business that is always on the lookout for more clients, you’ll need to be relentless when it comes to ... [continue reading]
Your business is on a mission, to get new business from your prospective clients and customers. While at the same time, you ... [continue reading]
AI has brought about a whole new way for programmers to develop search engines. Not only that, the technological advances ... [continue reading]
Have you ever been five pages deep into a website and then tried to suddenly do something else? Maybe you wanted to ... [continue reading]
What is UX design and why should you care? UX, or user experience, is the way people feel about and react to your because ... [continue reading]
When it comes to user experience and design, it is essential that any type of technology, whether it is an... [continue reading]
Headlines can be a real bear to nail down. Not only can it be difficult to come up with a catchy but brief way of ... [continue reading]
So, you have a beautiful website that follows all the style guidelines, every new visitor instantly understands how to navigate it and ... [continue reading]
Influencer marketing has taken social media networks by storm. Working with an influencer can boost your business and can help you ... [continue reading]
Photographs are one of the most essential tools that we have available to us when it comes to capturing the attention of another person. When you are running a ... [continue reading]
First off, don’t panic. The internet as we know it is always changing, as are the devices we use to access the internet. Now that more than 244 million people in ... [continue reading]
Juggling customers, leads, and sales, not to mention finding the time to handle it all can be overwhelming. A marketing agency can help. Armed with a new ... [continue reading]
Photographs are one of the most essential tools that we have available to us when it comes to capturing the attention of another person. When you are running a ... [continue reading]
Responsive web design is a well-known concept nowadays and is actually gaining increased popularity because ... [continue reading]
The visibility of a business in a Google search can be greatly affected by how it is categorized. Google My Business allows business owners to apply one or more categories to their free Business Profile as a way of ... [continue reading]
If you've entered the world of running PPC ads for your business and haven't had much success, then these tips might be just what you need to get heading in the right direction. When it comes to setting up ads ... [continue reading]
If you own a business website, you may be aware of some of the aspects of search engine optimization. However, when you hear a word like "technical SEO," you may feel as though you ... [continue reading]
In an ever-increasing world of websites, apps, and gadgets, businesses are in a desperate race to break through the clutter. Search Engine Optimization, or SEO, isn’t a luxury or novel approach to ... [continue reading]
When it comes to building a website there are two basic methods that can be used: You can hire a designer to have a custom design created or you can use a template. There are pros and cons to each of these methods, and it is critical to understand ... [continue reading]
In order to make the most out of the advancements being made in the world of search engines, it is important to stay ahead – and right now it is imperative to ... [continue reading]
Augmented reality has drastically changed how we interact with technology on a day to day basis. Augmented Reality is engaging and exciting, and since society as a whole is becoming more visual, it’s no surprise that ... [continue reading]
When working on projects using the Agile development method, the Lean UX technique has been seen to be quite useful. If you are new to this technique, read on below to learn more about what ... [continue reading]
Designers know how important user experience is, but they often struggle actually to measure it properly. However, quantifying user experience doesn't have to be impossible. Below, we will be going over some ... [continue reading]
You need more customers. Well, trackable metrics can help. After all, what good is it having a website when it doesn’t have traffic. It’s not enough to just have your website published or a long list of contacts. You need actionable ... [continue reading]
If you’re like most people, you probably use Google to do the majority of your Internet browsing and searching. In times past, Google provided users with ... [continue reading]
Email lists may seem like a bit of a dinosaur in the modern age of constant engagement from social media platforms like Twitter, Instagram and Facebook, but email is a tried and true method of ... [continue reading]
The design that you choose to use for your website is one that you need to love. However, this can sometimes be hard to show your designer just through words alone. Describing your ideas at length and ... [continue reading]
Wendy's, Chick-fil-A, Arby's, and McDonald's are just a few of the hundreds of fast food chains that have one thing in common that many people are not aware of and that has a proven dramatic effect on ... [continue reading]
Visiting my mom in the nursing home is always a fun time, said no one, ever. I don't have to do so as frequently as others have too - I go only on the rarest ... [continue reading]
Customer feedback is one of the best ways to get your business moving in the right direction. When our business isn't moving as quickly in the direction we ... [continue reading]
Interaction design solves the lack of functionality crisis that plagued the early internet. When one went on a website, there was an abundance of sites that ... [continue reading]
One of the things changing the digital marketing landscape is voice search. Voice search is changing the way consumers behave when making searches. At the same time it is also affecting marketers in ... [continue reading]
Okay, it sounds really cliche, but believe it or not, content is still the top contender for factors that rank a website. In fact, there’s no sign that content will ever NOT be imperative to how well (or how poorly) a website is doing in search rankings. Say you played ... [continue reading]
With the recent innovations in technology, businesses are now developing new, unique ways to better connect with their customers. One of the most common ways is by ... [continue reading]
Want to learn how to increase your profits and raise your bottom-line? E-commerce can help! [continue reading]
If you own a local business, pursuing an advertising campaign on the local television channels or radio stations can be extremely expensive. However ... [continue reading]
Want to learn how to make your e-commerce homepage convert again and again? [continue reading]
Standing out as a brand in today's competitive business world is becoming more and more ... [continue reading]
Standing out as a brand in today's competitive business world is becoming more and more ... [continue reading]
While WordPress might be the most well-known CMS on the market, that might not always make it the best ... [continue reading]
SEO is a combination of components that are pieced together in a strategic manner. One of these components ... [continue reading]
As a business owner, you have a wide variety of tools available to help you. Both free and paid tools to help you achieve ... [continue reading]
Many beginners wonder if their blog or website needs a privacy policy. It's important to understand that the privacy policy is one of ... [continue reading]
Most people with any SEO experience have heard the saying, “Content is king”. It's been repeated as one of the most important ... [continue reading]
Serving as one of the most efficient ways to uncover effective marketing strategies for your business, A/B testing is a controlled method ... [continue reading]
Possessing a sleek, eye-catching web page is essential for attracting customers. When you first start designing web pages, it can seem ... [continue reading]
Serving as one of the most prominent risks to website owners, hackers often target Wordpress sites hoping ... [continue reading]
Using a modal is a direct way of getting a user’s attention. No matter what they are doing or looking at, a modal will halt everything ... [continue reading]
If you’re looking for another effective way to get in touch with your targeted audience, creating a mobile app for your business ... [continue reading]
Today, e-businesses and websites have access to innumerable amounts of users. However, converting the traffic to ... [continue reading]
You may have heard the saying “less is more,” and recently, that seems to be the case for web design. One of the biggest misconceptions ... [continue reading]
Serving as some of the most confused and misused terms in web design, UX and UI can initially appear as complex, complicated subjects ... [continue reading]
Online forms can serve as a digital marketing gateway as they help you discern which people will develop into paying customers. However, in order ... [continue reading]
Looking forward to the year that Google starts officially operating its mobile-first index? Surprise! It's this very year! For companies, that means ... [continue reading]
There are several different factors involved in creating an aesthetically desirable online shopping experience, including ease and simplicity of use. Successful web design will ... [continue reading]
You have created a website that is supposed to be the face of your business. Why isn't having all of the success you were anticipating? [continue reading]
Any business that seeks to be successful in an online market, especially Ecommerce sites, relies on the effectiveness of their website. The Internet is a key ... [continue reading]
Staying on top of current SEO trends is imperative to the success of Ecommerce site, as it is one of the major keys in promoting a website. With new and improved ... [continue reading]
If you are looking to update your website, you may have noticed that there are a lot of new features out there to consider – that is the beauty and the pain of ... [continue reading]
Online traffic is especially important to pay attention to when dealing with Ecommerce. If you are selling goods or services online, it can be helpful to know ... [continue reading]
Getting higher search engine rankings to gain more traffic for your site – for free – is the goal of all business owners. We know this can be achieved through ... [continue reading]
When writing product descriptions for your E-Commerce site, the biggest mistake copywriters make is not ... [continue reading]
When it comes to ecommerce sites, looks definitely matter. In fact, looks are the single most ... [continue reading]
If your business is an eCommerce site, you should want to make sure your service is on the best CMS ... [continue reading]
One of the important aspects in a website is its design. Aside from all the content, it is important to have ... [continue reading]
Responsive web design is a well-known concept nowadays and is actually gaining increased popularity because ... [continue reading]