In terms of ROI, Paid Search (or Pay per Click) is one of the most effective forms of advertising. It enables you to specifically target the people who are looking for your goods or services. Sandcastle has successfully managed campaigns with Google, Yahoo and MSN/Bing for more than ten years. We handle everything including campaign strategy, search term optimization, ad copy writing, and bid management.
Additionally, it's often best-practice to design/develop a customized landing page that focuses on the PPC keywords and drives users to a specific call-to-action. Here are a few examples of landing pages we've developed with partner, PointIt | Search Engine Marketing.