Online Retail Trends for 2020

Online Retail Trends for 2020

A new decade brings with it new retail technologies, which will shape the way companies transform online. Technology is an ever-changing facet as it continuously adopts new solutions to create and provide efficient ways to purchase products and services.

In recent years we have seen complete changes in the way consumers purchase items, and 2020 is going to be no different.
Here are the top online retail trends for 2020.

AR (Augmented Reality)

With virtual and augmented reality becoming a trend in gaming and television, it is now making its way into online shopping. Retailers are now adopting ways for customers to virtually try on clothing and other items from the privacy of their own homes.

This trend helps weed out the likelihood of customers returning items because of this newfound ability to try and test out a product before purchase.

Product Customization

A new trend that we will see more of in 2020 is the ability to customize a product exactly to your liking. This could include personal embroidery or monograms, color schemes and changes that can make an item become one of a kind. It’s a very attractive trend for customers in a world where people are commended for standing out and being different.

Pop-up Shops

Pop-up shops have been a trend for a while but they will definitely gain more momentum in 2020. It’s a neat way to generate buzz for a product or brand. If something is only available for a certain amount of time, people are much more likely to attend the event and purchase an item which is why pop-up shops are a definite retail trend.

Social Media Shopping

With influencers becoming a dominant force in terms of advertising products, a new trend we are seeing is clickable links in social media profiles. Social media is so prevalent that is has become an influential way to secure customers. People spend so much time on their phones that the ability to scroll through Instagram to purchase a product is very trendy because of how simple it is.

Tik-Tok

Every couple of years a new social media platform becomes number one, and right now, it’s Tik Tok. It’s one of the fastest growing online platforms because of it’s creative aspect and it works towards people's attention span. As everything becomes more accessible, the attention span of consumers is dwindling which is why Tik-Tok is becoming so trendy. Many companies partner with Tik-Tok users to advertise products.

Robotic Store Assistant

Online shopping can be difficult to navigate through due to the vastness of options available to consumers. New additions of customer chatbots and robotic store assistants provide a lot of help for customers so they can find what they are looking for.

Drone Delivery

Same-day delivery has become a huge trend in recent years and to top that, drone delivery has been talked about for quite some time, and we will be seeing more of that in 2020. Drone delivery can deliver an item in roughly thirty minutes, which will definitely shape the way of the future for online trends.

2020 is going to showcase some incredible new online retail trends that are going to pave the way for a new decade.