How to Write a Compelling Social Media Bio for Your Business
Nearly 3.5 billion people around the globe are using social media today. That’s a pretty impressive figure considering the world population is 7.7 billion. With nearly half the world on social media and the typical social media user spending over two hours a day on social sites, that’s a lot of pressure to make sure your profile stands out.
Just as when you meet a person face to face for the first time, first impressions matter. It’s no different with social media. After just a short review of your profile, another user will have formed an opinion about you. And it doesn’t really matter if that opinion is accurate or not, because chances are, you won’t have an opportunity to change their mind now or down the road.
With social media being so prevalent in our lives, it is important to take some time to make your profile count.
Making Your Social Media Bio Count
Be it a professional or a personal profile or bio, there are a handful of tips that you can follow to make sure that yours stands out and is worth a second look.
- Be brief – Don’t think that you have to use all of the characters available. If you can say what you have to say in fewer words, then that is what you should do. Wasted words are a waste of time, and your followers and readers will appreciate your brevity.
- Be real – This is not the time to be humble. If you have some achievements and accomplishments that are relevant to your bio and the platform, this is the time to let yourself shine. A good bio will outline your unique skills, hobbies, and interests.
- Use humor – Readers love humor as it keeps them engaged and entertained. And, people remember things that they read that have made them laugh. So, if you have something funny to say and it is appropriate for the platform, now is the time to let it out.
- Be visual – Though you don’t want your profile to be distracting, your bio provides a great place for you to stand out a bit. Use emojis, unique symbols, or a different font so that your profile doesn’t look the same as everyone else’s.
Pick a point of view – If you are writing your professional bio or the bio is for social media, be sure to use the first person. If the bio is for your company, use the third person.
- Embrace keywords – Think of search engine optimization here. You want your bio and your company’s bio to be found. So, make use of keywords that people are using when they are searching for companies or other social media users like you.
- Avoid buzz words – Sure, buzz words get used frequently in the professional world. But that doesn’t mean that your professional bio needs to make use of them, especially not excessively. It is better to speak in a universal language that everyone understands. As Albert Einstein said, “if you can’t explain it simply, you don’t understand it well enough.”