We live in a time when we are looking at multiple screens multiple times a day, and when we aren’t looking at screens, we are likely listening to our favorite podcasts. Reading, looking at, and listening to new and fresh content is what keeps us coming back, but how is this content created? And is it really fresh and new?
How to develop content for uses across multiple channels is a key ability when it comes to successful business growth and marketing. Very few people are completely loyal to only one channel. For example, we are on Facebook or Instagram almost constantly throughout the day while simultaneously watching TV, listening to the radio, or a podcast.
Multiple touchpoints are highly beneficial for blog and business owners to take advantage of. In the course of the day, we could come across the same message in different ways many times. So the big question for bloggers and business owners is, “how do I develop content that can be used across multiple channels and keep it fresh?”
Multiple channel content is content that can be used across many channels in new and fresh ways without overworking yourself coming up with new ideas.
It is important to remember that we don’t need to reinvent the wheel when it comes to content. If you have been blogging or in business for a while, then it is likely you have content that was very popular. This content can be reused across all of your channels.
There are channels that are, of course, more popular than other channels. Using channels that are popular will ensure that you get maximum exposure for your blog or business.
There are other channels, but really these are the highest traffic places for your content.
Knowing how to create multi-channel content really comes down to a few areas that you will need to understand. Once you get these concepts, you will be ready to create or re-purpose content.
With the ability to connect multiple social media accounts and share blogs or website information, it is tempting to dump the content on all channels at the same time. Resist this urge. Space out posting the same content.
Using the content through a week on different channels will keep it fresh longer, give you more touchpoints, and drive more traffic to your blog or website.