How to Add Marketing Automation into Your Current Work

A company lives and dies by the consumer. Whether it be terrible customer service, overpricing, or an unwillingness to change, an unhappy customer is the fastest way to see your business fail. If you need proof, look no further than the dozens of companies that are bankrupt every year by the ever-changing market.

So what can you do to keep your consumers happy? As it turns out, all it takes is a little communication. Customers who are more involved and drawn towards a company are more likely to become loyal to it, and all it takes is a few simple, genuine words to get them there.

It can be tough to balance customer appreciation on top of every other task it takes to run a business, and that's where marketing automation steps in and gives your company the boost it needs in three simple steps.

 

1. Decide

There are a thousand different tools to fill in a million different gaps, and all it takes is a little thought on your part to decide what you need and where you need it.

If you have trouble regularly posting on social media to promote your business, there's a bot for that.

If you feel like there aren't enough people following your mailing list and would like to gather more customer emails, there's a bot for that.

If you simply fail to keep your systems organized and comprehensive, in a single database that all your employees can access, you guessed it - there's a bot for that.

 

2. Prepare

Of course, before you can truly automate your marketing, first you need to compile your data. Keep in mind what sorts of things you're looking for, and how you'd like to have your data split up in future.

Would you like to keep tabs on who your customers are? Location, age, and gender to specifically target and advertise specifically to them? Do you want to keep track of dates and times of purchases, to graph out your busiest days?

Automation has to start somewhere, and a little work now to refine your service will save you a future headache.

 

3. Integrate

So you have your new marketing automation system up-to-speed and running smoothly - but keep in mind that while you've become acquainted with it, not everyone else has. Employees will need to be filled in and trained on how to handle this new system in case anything goes awry.

It might even be optimal to talk to your teammates beforehand just to see where they feel the company is lacking, and if they have any of their own solutions to handle the issue.

While automation might seem terrifying, with thoughtful implementation and setting clear goals for your new system, you might just be saving yourself and your team hundreds of hours on busywork