When it comes to finding the right customer for your business, there are many different options with today’s technology. One of the best ways to turn site visitors into paying customers is to use a good remarketing strategy. Remarketing allows you to market products that a customer has expressed interest in after they have viewed, added it to their cart, or started the checkout process on. While this can be a daunting and confusing task, we are going to look at a few easy ways to improve your retargeting.
One of the biggest mistakes that companies make is only re-marketing their products. Your customers are not always shopping, so you want to keep them engaged when they aren't looking to shop. This would be a great time to re-market an article that is similar to a product that they have looked at or another part of your site that they may have visited to help keep them in the sales funnel.
Having a good idea of what the sales funnel is and how it works can do wonders for your remarketing. You can place your customers into "buckets" and segment them on what stage of the funnel they are in. Then, you can re-market specific content to each group to help move them to the next stage in the sales funnel until they eventually convert.
The more you know about your customers, the better you will be able to market to them. Many marketers simply throw mud at the wall and see what sticks, and then rinse and repeat. When you start to look at which channels your customers use the most, you can start to segment them even further to reach those who may not open email, but like your Facebook page. In this case, you will want to put them in a Facebook ads only bucket
Cart abandoners cost companies over 49 trillion dollars a year, so any chance that you can get to get those customers back is vital. One of the most simple ways to do this is to use engaging copy and images in your ads to draw attention to these customers. Using an image of the product they looked at with copy that reads "Forget Something? Use Code XXX For X % Off" can help push these customers through the last leg of the funnel.
Last but not least, you will want to exclude any customers that have purchased within a certain amount of days. Once customers have purchased, depending on what you are selling, they most likely aren't looking to make another purchase for at least 30 days. Take advantage of your remarketing tools and make sure that you are only focused on customers who have not converted so that you do not spend money advertising to those who have recently purchased.