Getting higher search engine rankings to gain more traffic for your site – for free – is the goal of all business owners. We know this can be achieved through SEO (search engine optimization); but this is a tricky game in which Google is constantly changing the rules.
Keeping up with the latest dos and don’ts can be mind-boggling, and sometimes you end up a few steps behind without even knowing. At the blink of an eye your ranking has dropped. How can this be prevented?
In this guide we share some evergreen SEO tips especially for ecommerce that will stand the test of time and never fall out of Google’s favor. Keep reading to find out the quick steps to beating your competitors to the top of the ranks.
This may seem obvious, but many people fail to do this correctly and end up missing droves of traffic due to only targeting obvious or highly competitive keywords.
Get free keyword ideas in the following ways:
For instance: you sell colorful rucksacks. Typing in ‘red rucksack’ shows autocompleted terms like ‘red rucksack US’, ‘red rucksack kids’, ‘red rucksacks for women’. Voila – easy, free keyword research in two minutes flat.
If your site contains a lot of pages, it can leave you scratching your head as to how it’s all best indexed. You know you should aim for every page to be at most only 5 clicks away from your homepage, right? Well, now you do: and if they aren’t, you’ve got some strategizing to do.
Here’s some quick ways to bring your back pages up to the front:
Link building and creating an online network directing traffic to your site’s pages skyrockets your authority. Internet link building is the equivalent of real-life word of mouth – and we all know how important this is to business.
Remember these rules for building links: