Do you have a new product you want to launch? A great way to tell the world about it is to do a social media-pre launch. If you do it correctly, it could generate amazing results for your new product. Here are three key reasons why you should consider doing a social media pre-launch for your new product, and how it’ll help your new product gain traction fast.
One of the biggest reasons to consider doing a social media pre-launch is that it’s free. You can create posts for all your social media channels and post them without having to spend a dime.
You can post graphics, teaser videos, and blog posts that hype up your new product. You have complete control over the messaging and images that depict your new product, and if you want to change something at the last minute, you can. Social media pre-launch allows you to have control and save money in the promotion budget.
There are billions of people on social media. That means there are billions of people waiting to learn more about your new product. A social media pre-launch lets you get the word out to as many people as possible.
One way to get more reach for your pre-launch is to use hashtags. Hashtags help people find content regarding a certain topic. For example, if you type in #poetry on Instagram, you’ll find posts about poetry. If you type in #careers on LinkedIn, you’ll see posts that relate to the topic of careers. Using hashtags in your pre-launch social posts can help people interested in your new product find it faster.
You’ll also want a different strategy for each social channel. How people interact on Twitter is different than how they interact on Facebook. Keep this in mind as you’re forming your content. Your social audiences will want their content in different forms. Be sure you know what kind of content they want to get the highest engagement possible.
A big perk of a social media pre-launch is driving free traffic to your website. If you create blog posts outlining the details of your new product, you can post those blogs to social media. If people are curious about your new product, they’ll go to the blog post and end up on your website.
Once they’re on your website, they can look at other products, your blog, and other features your website has. Plus, the added traffic can boost your SEO ranking, which helps you get found faster on the internet.
A social media pre-launch gives your new product the buzz it needs to thrive. Planning out the content accordingly and targeting your messaging will be crucial, though. Make sure you have a solid strategy in place before posting anything to social media. Once that strategy is in place, let it take its course and enjoy the pre-launch hype.