Even the best marketers make mistakes. Social posts could flop, websites can crash, and ads can send the wrong message.
Making mistakes may seem like the end of the road, but it’s actually the opposite. You can use your mistakes to create fuel for your future and drive incredible growth. Here are three marketing mistakes that can turn into successes (if you look at them the right way).
As humans, we tend to regard failure as permanent and painful. However, the best entrepreneurs and inventors know that failure is the key to success.
Incorporating your failure into your marketing strategy can help you turn failure into a success. If you created failed prototypes before crafting your final product or faced hundreds of rejections before getting your big break, incorporate that story into your marketing.
This will do two key things. First, it will position your brand as one that doesn’t give up and rises to the challenge. Second, it will inspire others to tackle their failures head-on. The more human you admit to being, the more likely your audience will feel a connection.
Email marketing is one of the most cost-effective marketing strategies for businesses. However, not doing it right could end up hurting your efforts.
A mistake new email marketers make is sending email blasts to an entire email list. This means they deliver one message to an entire group of people who are likely in different places in the buyer’s journey. Sending out one generic message can hurt your open and click rates, lower conversions, and increase your unsubscribe and spam complaint rate.
One of the best things about email marketing is that you can use the data to learn. If you’ve sent email blasts, go back and check the analytics. See what worked, what didn’t, and how you can better communicate with your leads. You can use this information to properly segment your email audience and send them more relevant content when they need it, which can lead to more conversions.
In an effort to increase sales, you may think to focus your marketing efforts on the things that make you great is the way to go. However, if you only talk about you, you may not get the engagement you want in your marketing campaigns.
If you launched a campaign that only focused on your company or services, look at the engagement rates and see if they fell below expectations. Then, go back to square one and see where you can offer value to your audience. How can you provide a solution to their problems? Not discussing how you solve your customers’ issues can cause a campaign to fail. However, if you look at the metrics and readjust, you can run a more successful campaign later.
Remember, everyone makes mistakes. The key is to learn from them and use them to grow.